Let’s prepare our weapons, for the upcoming battle and a hard one,facing an army of poor targets, bad questions and wrong options, and biased information. All this combined to the wrong channels.

Lets prepare our strategy, let’s focus on what will be the sign of our victory, let’s get started.

Know your opponent’s weakness

The Target:

Who will be the target? the sample? the population?

Focus on these points:

  • Persona
  • Gender
  • Age range
  • Location
  • Generation (X, Y or Z)
  • Purchasing power
  • Socio-professional classes

And the essential point: are they concerned by our survey / study

Questions and options:

How to ask questions and how to get optimal answers.

To do that we must avoid some traps:


  • Double-sided questions
  • Two questions on the same phrase
  • Questions about projections
  • Hard to understand questions


  • Limited choices
  • Wording
  • Complex options
  • Long text

Read it, test it and repeat, if it’s difficult to understand, redo it

Information quality:

How to get optimal results with the collected data?

The efficiency of previous setup will be a game changer on the result.

Try to combine simply and logically what you get as data.

Avoid sharing the survey with your entourage, to minimize the impact of bias.

And don’t be shy to ask for help, and do some researches.

Now you have the advantage, let the battle begun

We will be happy to help you achieve your goals on branper.