Big data is data that contains greater variety and arrives in increasing volumes. Put simply, big data is larger, more complex data sets, especially from new data sources and these massive volumes of data can be used to address business problems you wouldn’t have been able to tackle before. How Read more…
To deliver a great customer experience is hugely important for any business. The better experience customers have, the more return customers and positive reviews you’ll receive. The benefits of delivering a great CX include: Increased customer loyalty Boost customer satisfaction Better word-of-mouth marketing Positive reviews Recommendations All business models benefit from improving Read more…
It helps you understand your customers, benchmark competition, forecast trends and adapt strategies. Carrying out customer research on loyalty, satisfaction and service can make a big difference to your business where you can adapt your sales methods to fit their needs. Competitive benchmarking is a key part of the market Read more…